<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Daniil Maximkin — Articles</title><description>Guides on conversion tracking for Shopify and ecommerce brands: GA4, Meta CAPI, server-side tracking, and attribution.</description><link>https://fixelpixel.me/</link><language>en-us</language><item><title>Fix the GA4 Purchase Event on Shopify (Step by Step)</title><link>https://fixelpixel.me/blog/fix-ga4-purchase-event-shopify/</link><guid isPermaLink="true">https://fixelpixel.me/blog/fix-ga4-purchase-event-shopify/</guid><description>How the Shopify purchase event fires today, why Additional Scripts is dying, and a correct custom pixel that sends a GA4 purchase with transaction_id.</description><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Meta CAPI Deduplication: How event_id Actually Works</title><link>https://fixelpixel.me/blog/meta-capi-deduplication-event-id/</link><guid isPermaLink="true">https://fixelpixel.me/blog/meta-capi-deduplication-event-id/</guid><description>How Meta pairs browser Pixel and server Conversions API events by event_id and event_name, why mismatches double-count purchases, and how to verify dedup.</description><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Server-Side Tracking: Benefits, Limits and Architecture</title><link>https://fixelpixel.me/blog/server-side-tracking-benefits-limitations/</link><guid isPermaLink="true">https://fixelpixel.me/blog/server-side-tracking-benefits-limitations/</guid><description>What server-side tracking recovers (ITP, ad-blocker, network loss), what it can&apos;t fix, and how Stape, GCP, direct APIs and managed setups compare.</description><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Why GA4 Revenue Doesn&apos;t Match Shopify Orders</title><link>https://fixelpixel.me/blog/why-ga4-revenue-does-not-match-shopify/</link><guid isPermaLink="true">https://fixelpixel.me/blog/why-ga4-revenue-does-not-match-shopify/</guid><description>Why GA4 and Shopify revenue never match exactly, how much variance is structural and normal, and the order-level method I use to reconcile them.</description><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate></item></channel></rss>