Editorial Policy

Editorial principles

Everything published on this site describes methods I actually use in client work — the Health Check, Full Audit, and Fix Sprint process, the platforms and tools I work in, and the way a reconciliation table actually gets built. Nothing here describes a technique I haven’t used or a result I haven’t produced myself.

Where a scenario illustrates a point rather than reports something that happened, it’s labeled as hypothetical — “suppose Shopify reports…” rather than dressed up as a past engagement. Client names, specific revenue figures, and case results don’t appear unless a client has agreed to be named and the numbers have been confirmed; until then, the sentence gets written without them rather than guessed at.

Fact-checking

Every number that ships on this site — track record stats like years of experience or Upwork reviews, service prices, turnaround times, platform behavior — is checked against a claims register: an internal document that maps each figure to where it came from and a verification status. Nothing with an unresolved status ships as fact. It either gets confirmed, gets rewritten as a neutral or clearly hypothetical statement, or gets removed.

When a page describes how a platform behaves — how GA4 handles an event, how Meta’s Conversions API deduplicates, how Shopify’s checkout extensibility works — the source is the platform’s own official documentation, cited from the page rather than paraphrased from memory. Articles carry a review date and get re-checked when a platform changes its documented behavior, not left to go stale indefinitely.

Corrections

If you find something wrong — a stale number, an outdated platform detail, a claim that doesn’t hold up under scrutiny — email [email protected]. I’ll verify it, fix it, and add a short, dated note at the bottom of the affected page describing what changed and why. Corrections aren’t quietly folded in; there’s a visible trail of what was wrong and when it was fixed.