Free conversion tracking tools
Two quick, honest tools to frame the problem before you spend anything. They run entirely in your browser — nothing you enter is sent anywhere. Neither replaces reconciling against your real orders; they help you decide whether that is worth doing.
All tools
- Ad Leak Estimator Enter your monthly ad spend, reported ROAS, and an assumed tracking-loss rate to see an estimated true ROAS and wasted spend. Method: wasted spend = spend × loss rate; true ROAS = reported ROAS × (1 − loss rate). A rough model, not a measurement. Open tool
- Tracking Health Self-Assessment Check the symptoms your store is showing. Each one maps to the diagnostic guide for that specific failure. Method: any symptom is a signal worth investigating; three or more suggests several independent failures. Not a diagnosis. Open tool
Not sure whether your tracking is actually broken?
Start with a Health Check — a fast, read-only diagnosis that tells you what is wrong before you spend anything fixing it. Prefer email? Send your store URL and one sentence about what looks off.