Tracking Health Self-Assessment
Tick the symptoms your store is showing. Each one is a known signal that conversion data is being lost or double-counted, and each links to the diagnostic guide for that specific failure. It runs in your browser — nothing you select is sent anywhere.
How to read your result
- Any symptom is a signal worth investigating — none of these is normal at scale.
- Three or more means several independent things are failing at once, which is a strong reason to reconcile your data before spending more.
This is a prompt to investigate, not a diagnosis. It cannot see your account; it only reflects the symptoms you reported. A real answer comes from running a test order and reconciling reported conversions against your actual orders.
Where each symptom leads
- GA4 revenue differs from Shopify by more than about 3%. GA4 vs Shopify revenue mismatch
- “Unassigned” is one of your top channels in GA4. GA4 unassigned traffic
- Meta Pixel and CAPI look like they double-count purchases. Meta CAPI deduplication
- Google Ads conversions don’t match GA4 or Shopify. Google Ads conversions not matching
- You changed your checkout or theme recently. Shopify checkout tracking broken
- GA4 shows zero or missing purchases. GA4 not tracking purchases